The importance of emotional rapport, data and analytics, and ESG: Improving customer experience to accelerate business growth. Almost 90% of customers say that the customer experience (CX) a company provides is equally important as the quality of its services and products.
Data is everywhere — true or fake, captivating or boring, irrelevant or essential. But people are time sensitive — they don’t want to waste their time on irrelevant news; they need to find what they want right now. On the other hand, Media and Entertainment companies now have more access to this ever-expanding pool of…
The number of people paying for at least one video streaming platform is on the rise. But what happens when the number of content kings (or types of kings) is downright overwhelming?
The customer experience (CX) encompasses the cognitive, sensory, and behavioral consumer responses across each phase of the shopping process, including pre-purchase, purchase, and post-purchase. The challenge with consumers is they are prone to behaving and responding in an unpredictable manner, which is why CX is among the trickiest things to control, test, optimize, and improve.
In the light of the COVID-19 global pandemic, the digital transformation of retail accelerated around the world like never before, completely reshaping and disrupting the expectations of consumers at each stage of the customer journey. The adoption of new breakthrough technologies in the retail industry space such as Artificial intelligence (AI), the Internet of Things…
Welcome to the second quarter of 2021. As consumers are waiting for the launch of summer collections, we are looking forward to the new collection of digital retail trends that are about to drop in the next following months. The world of retail is back on track after the short but agonizing blockage at the…