UX of AI: Designing AI-Powered Experiences
Over the past 60 years, human-machine interaction has evolved dramatically. Now, with AI-powered Intent-Based Interaction, users can simply express their goals—and let technology do the rest.
The Evolution of Interaction Design: Since 1960s, three major shifts in interaction design have redefined how we engage with technology:
- Command-Based Interaction: Users typed precise commands using the “computer’s” language.
- Graphic User Interfaces (GUIs): Icons, windows, and visual navigation replaced text-based commands.
- Intent-Based Interaction: Users express their needs, and AI handles the rest.
The Technology Behind It: At the heart of Intent-Based Interaction are agentic systems powered by LLMs. AI agents do not just respond; they interpret, adapt, and optimize based on the user intents, allowing for more natural interactions.
In this paper: The shift to Intent-Based Interaction is as much a design challenge as a technical one. As AI takes on more decisions, clear, human-centered design is essential to ensure interactions feel natural, transparent, and empowering—building user trust. Our product and design experts recommend prioritizing the following cognitive design principles for impactful AI-powered experiences:
- Start with the User: Understand real user needs.
- Be Transparent: Users need to understand how decisions are made.
- Keep Users in Control: AI should assist, not take over.
- Balance Predictability and Discovery: AI-driven experiences should feel intuitive and explorative.
- Build Gradual Trust: Trust is earned over time.
- Evolve with Input: AI learns and adapts.
Dive deeper: AI is moving from a passive tool to an active partner, learning from interactions and anticipating needs. To explore the full potential of AI-powered experiences and how they can transform your interactions, download the complete paper now.
