In the article, Jamie Allsop, Managing Partner Financial Services & Insurance at HTEC, argues that customer experience—not just cost-cutting—is now the real battleground for banks and insurers seeking to compete in today’s digital-first world.
Innovation Strategy
Drive growth through user-centric innovation by conceptualizing, developing, and optimizing digital solutions.
Develop holistic, omnichannel, customer experiences that optimize touchpoints, boost satisfaction, and enhance loyalty.
Conduct in-depth user research to reveal market opportunities and incorporate user preferences and behavioral insights to guide digital solution development.
Thoughtfully explore the application of emerging technologies to enable a new generation of intelligent digital solutions.
