Almost 90% of customers say that the customer experience (CX) a company provides is equally important as the quality of its services and products.
Why it matters: As the business landscape grows more competitive, companies that embrace the importance of CX and develop a solid strategy will position themselves for long-term success and growth.
“Superb CX leads to increased customer satisfaction, loyalty, and retention, driving repeat business and positive word-of-mouth. It helps differentiate your brand from competitors, boosts overall sales, and enhances customer lifetime value by creating memorable and positive interactions at every touchpoint.” – Mark Scrivener, UK managing director at HTEC
Where to get started: The importance of emotional rapport, data and analytics, and ESG in creating superb CX is often overlooked as companies struggle to leverage data and tap into customer needs and preferences. Improving CX in these three areas can boost customer retention, sales, and brand reputation.
What you’ll learn in the white paper:
- Some of the main challenges keeping companies from enhancing CX.
- The benefits of improving your CX strategy.
- The role of hyper-personalization in achieving great CX.
- Actionable tips to enhance your CX by focusing on building emotional rapport, leveraging data and analytics, and incorporating ESG principles into your strategies.
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