Insights
Explore our insights and dive into the pivotal trends, emerging technologies, and disruptive forces shaping organizations, industries, and societies worldwide.
Angel Woods
Content & Editorial Manager
Editor’s pick
Adding AI to a product is not a guarantee of success; some estimates say that over 80% of AI-driven projects fall short of expectations. So, how should companies decide where, when, and how to use AI in their products? The answer may (or may not) surprise you — psychology-backed user research. Our experts dive deep into the root cause of ineffective AI use in products and how research psychologists can help correct it.
Trending publications
& custom research
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We’re witnessing a growing threat of AI distillation, with student models attempting to illicitly replicate commercial giants at a fraction of the cost. Simultaneously, to stay at the forefront, major AI labs must massively invest in R&D and training with ever growing computational demands.
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Breaking free from vendor lock-in: A framework for seamless hardware transitions
Agility is key to market competitiveness, and companies must be able to switch vendors as needed to improve performance, power consumption, and cost savings in their products. Adopting a vendor-agnostic approach to software development is key to avoiding vendor lock-in.
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Optimizing software delivery with an engineering effectiveness framework
In a business climate defined by rapid market changes and evolving user preferences, companies must deliver products swiftly, maintain quality, and control costs. Optimizing software delivery is non-negotiable to achieve these goals. It enhances process efficiency, improves product reliability, and shortens delivery timelines, enabling businesses to stay competitive.
Latest client stories
HTEC in motion
Interview with former F1 driver, David Coulthard
Hear David discuss the future of F1 and motorsport and how technology is evolving the experience for fans and drivers.