About
With over 35 years of experience in the technology industry, Sasha Ostojić has served in executive and advisory roles at IBM, NVIDIA, Cruise (acquired by General Motors), Zoox (acquired by Amazon), and a company he founded, Ultimate Technology. He actively invests in AI, next-gen computing, and robotics while assisting and advising companies on defining and executing technology and business strategies.
Sasha Ostojić is a Venture Partner at Playground Global and a member of the HTEC Advisory Board. He actively invests in artificial intelligence (AI), next-gen computing, and robotics while assisting and advising companies on defining and executing technology and business strategies.
Sasha’s Silicon Valley career started in 1988 at IBM as an early pioneer in voice technology products, leading to the role of chief executive officer and founder at Ultimate Technology, Inc. He went on to grow his expertise in a series of high-profile senior executive roles at NVIDIA, Cruise (acquired by General Motors), and Zoox (acquired by Amazon).
Sasha is chairman of the Anari AI board and holds board positions at Allison Transmission and d-Matrix. Additionally, he is an advisory board member at Zoox and the Serbian AI Institute.
A patent holder and an innovator, Sasha organizes and leads various engineering leadership events and the acclaimed Robochat event series.
With a unique blend of leadership and technology expertise, Sasha brings tremendous value to HTEC’s Advisory Board. In his spare time, this Palo Alto-based expert is an avid tennis and basketball player and enjoys spending time with his family.
Industry
Software & Cloud Services, Chips & Semiconductors, Technology Hardware
Recent Publications
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Do AI products need therapy? Leveraging psychology for better AI product development.
As AI continues to transform the market, companies rush to capitalize on the trend, often without considering if their products (or end users) need AI. This haste has led to a surge in failure rates, with estimates suggesting that more than 80% of AI-driven projects fall short of expectations — almost twice the failure rate…
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Retail & e-commerce trends for 2025
Explore the top retail trends for 2025, including AI-driven personalization, omnichannel strategies, and immersive in-store tech shaping customer experiences.
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What engineering intelligence can (and can’t) tell you about your software development process
Explore the benefits and limitations of engineering intelligence insights and strategies you can use to create more effective software development processes.