About
Designing effective strategies that make a long-lasting impact
A seasoned professional with a vast experience and expertise in strategic product roadmapping, UX strategies, and product management and delivery.
Jazmin is devoted to establishing and managing efficient collaboration among corporate, customer, and partner stakeholders to align products with market and industry demands, ensure competitive advantage, and maximize the value for the customers. She is fully committed to fostering continuous improvement of products and product management processes, with a strong focus on leveraging user experience (UX) design strategies and best practices.
Industry
Software & HiTech, Media & Entertainment
Recent Publications
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Avoiding common pitfalls in the final stage of AI product lifecycle — Delivering on data and AI promises (part 3)
Avoid pitfalls in the delivery phase of AI projects through aligned engineering approaches, the right leadership, SMEs on hand, and clear success metrics.
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Do AI products need therapy? Leveraging psychology for better AI product development.
As AI continues to transform the market, companies rush to capitalize on the trend, often without considering if their products (or end users) need AI. This haste has led to a surge in failure rates, with estimates suggesting that more than 80% of AI-driven projects fall short of expectations — almost twice the failure rate…
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Retail & e-commerce trends for 2025
Explore the top retail trends for 2025, including AI-driven personalization, omnichannel strategies, and immersive in-store tech shaping customer experiences.