About
A true champion of human-centered design
Peter is a proven leader, strategist, and creator with 20+ years of experience guiding product design, innovation cross-functional team leaders, and practitioners.
Having worked at the forefront of human-centered design as an advocate for the customer, the customer experience, and the practice of product design, Peter experienced working through the product development process end-to-end, with particular strengths in Design across physical & digital touch points and successful collaboration in dynamic and ambiguous environments connecting business and technology organizations into the design journey.
An advocate for close collaboration between design, business, and engineering, Peter is always looking to improve not only product experiences but also the culture that builds them.
Industry
Media & Entertainment
Recent Publications
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Do AI products need therapy? Leveraging psychology for better AI product development.
As AI continues to transform the market, companies rush to capitalize on the trend, often without considering if their products (or end users) need AI. This haste has led to a surge in failure rates, with estimates suggesting that more than 80% of AI-driven projects fall short of expectations — almost twice the failure rate…
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Retail & e-commerce trends for 2025
Explore the top retail trends for 2025, including AI-driven personalization, omnichannel strategies, and immersive in-store tech shaping customer experiences.
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What engineering intelligence can (and can’t) tell you about your software development process
Explore the benefits and limitations of engineering intelligence insights and strategies you can use to create more effective software development processes.