Sasha Ostojic

About

With over 35 years of experience in the technology industry, Sasha Ostojić has served in executive and advisory roles at IBM, NVIDIA, Cruise (acquired by General Motors), Zoox (acquired by Amazon), and a company he founded, Ultimate Technology. He actively invests in AI, next-gen computing, and robotics while assisting and advising companies on defining and executing technology and business strategies.

Sasha Ostojić is a Venture Partner at Playground Global and a member of the HTEC Advisory Board. He actively invests in artificial intelligence (AI), next-gen computing, and robotics while assisting and advising companies on defining and executing technology and business strategies.  

Sasha’s Silicon Valley career started in 1988 at IBM as an early pioneer in voice technology products, leading to the role of chief executive officer and founder at Ultimate Technology, Inc. He went on to grow his expertise in a series of high-profile senior executive roles at NVIDIA, Cruise (acquired by General Motors), and Zoox (acquired by Amazon).

Sasha is chairman of the Anari AI board and holds board positions at Allison Transmission and d-Matrix. Additionally, he is an advisory board member at Zoox and the Serbian AI Institute.

A patent holder and an innovator, Sasha organizes and leads various engineering leadership events and the acclaimed Robochat event series.

With a unique blend of leadership and technology expertise, Sasha brings tremendous value to HTEC’s Advisory Board. In his spare time, this Palo Alto-based expert is an avid tennis and basketball player and enjoys spending time with his family.  

LinkedIn

Industry

Software & Cloud Services, Chips & Semiconductors, Technology Hardware

Recent Publications

  • HTEC at Embedded World 2025 

    HTEC at Embedded World 2025 

    We’re thrilled to return to Embedded World with an expanded presence this March! With the integration of Eesy Innovation, we’ll exhibit together under booth number 5-145 (Hall 5). 

  • HTEC Dinner at Embedded World 2025 

    HTEC Dinner at Embedded World 2025 

    HTEC Dinner at Embedded World 2025  We’re excited to invite you to our networking dinner at Embedded World 2025 in Nuremberg. Join us for an evening of meaningful connections with industry leaders, accompanied by traditional German cuisine, in a relaxed atmosphere. Seats are limited, so reserve your spot today!  Start date: March 11, 2025; 8…

  • 2025 HTEC GTM Kickoff

    2025 HTEC Global GTM Kickoff Meeting Location Wednesday, February 26 – Friday, February 28, 2025Pasea Hotel & Spa 21080 Pacific Coast HighwayHuntington Beach, California 92648Map Agenda A detailed agenda will be provided before the event. For scheduling purposes, see below: Wednesday, February 26 Thursday, February 27 Friday, February 28 Any questions, contact Pam Strug, Field Marketing.  Looking forward…