Insights
Explore our insights and dive into the pivotal trends, emerging technologies, and disruptive forces shaping organizations, industries, and societies worldwide.
Angel Woods
Content & Editorial Manager
Editor’s pick
Adding AI to a product is not a guarantee of success; some estimates say that over 80% of AI-driven projects fall short of expectations. So, how should companies decide where, when, and how to use AI in their products? The answer may (or may not) surprise you — psychology-backed user research. Our experts dive deep into the root cause of ineffective AI use in products and how research psychologists can help correct it.
Trending publications
& custom research
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Fiber broadband is revolutionizing digital connectivity. For individuals, this means uninterrupted 4K/8K streaming, lag-free gaming, and improved reliability and performance. For businesses, the reliability and speed of fiber networks empower seamless operations of e-commerce platforms, customer support systems, IoT applications, and more, minimizing downtime and maximizing efficiency.
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Do AI products need therapy? Leveraging psychology for better AI product development.
As AI continues to transform the market, companies rush to capitalize on the trend, often without considering if their products (or end users) need AI. This haste has led to a surge in failure rates, with estimates suggesting that more than 80% of AI-driven projects fall short of expectations — almost twice the failure rate…
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Understanding the value of cognitive jobs in AI-augmented design
According to Statista, 70% of U.S. millennials support brands that use artificial intelligence (AI) to design products. Designers, in turn, are adopting an AI-based “cognitive design” approach to create products guided by human behavior rather than just practical outcomes.
Latest client stories
HTEC in motion
Interview with former F1 driver, David Coulthard
Hear David discuss the future of F1 and motorsport and how technology is evolving the experience for fans and drivers.