Insights

  • UX of AI: Designing AI-Powered Experiences

    Human-machine interaction has evolved from command-line inputs to graphical interfaces and now to AI-powered intent-based systems, where users simply express their goals. This shift, driven by large language models (LLMs), enables more natural and adaptive interactions. However, it also presents design challenges. To ensure trust and usability, designers must prioritize human-centered principles like transparency, user…

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HTEC in motion

Interview with former F1 driver, David Coulthard